Trademark Tutorial: Doing a "Word Mark" Search


I made this tutorial today accessible through Wistia (you have to click the link to watch it). It kind of speaks for itself: 

Doing a Trademark Word Search


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Honey Badger Don't Give a S--t

Remember the hilarious spoof video "The Crazy Nastya_s Honeybadger"? It came out in 2011, and has (as of this writing) over 88 million views. If you have never watched it, you have to in order to understand the rest of this post. Warning: lots of foul language, but it's funny!

The Crazy Nastyass Honey Badger

Now, here's the rest of the story. Randall (C. Gordon), who narrated the video, trademarked the meme, "Honey Badger Don't Care". The trademark office rejected a trademark for "Honey Badger Don't Give A Shit" as "potentially offensive". 

But wait! Two greeting card companies started using "Honey Badger Don't Give a Shit" on cards! So Randall sued the companies for Trademark Appropriation - as being close enough to his trademark to cause confusion over ownership of the meme.  

Well, the lowest court threw the case out on free speech grounds. So Randall appealed to the Federal Circuit court. And they found in favor of Randall! Hey greeting card companies, you can't...

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